
The word
A weekly newsletter for religion of sports
Category: Newsletter
Role: Editor/Writer
Date: 2024
Working with Religion of Sports, the sports media company founded by Tom Brady and Michael Strahan, I created the weekly newsletter The Word, which ran from 2019 through 2024. As a team of one, I handled all aspects of the newsletter, from growing and retaining the audience to reporting and writing every article.
With The Word, I grew the ROS newsletter audience 220% and increased engagement to an enviable 62% average open rate (industry standard is 34%).
Here are some of my favorite stories.
🏄♂️ The Lifeguard Who Won Surfing’s Biggest Prize—On His Lunch Break
⚾ Brooks Robinson Represented the Best of Sports
🎙️ What’s Going On: Marvin Gaye’s Tryout with the Detroit Lions
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